LG Electronics(LG Cell phone news) said that they had sold 7 million touchscreen cell phones by the end of the second quarter.
The LG Electronics also said that the growth of touchscreen cell phone sales also played an important role in advancing its brand equity. The LG Electronics ‘s brand recognition in the UK soared to 91.4 percent in 2007 versus 80 percent in 2005, according to internal research measuring unaided brand awareness.
According to a recent study by Strategy Analytics, the global touchscreen handset market will reach 125 million units by 2010, a more than four-fold increase of 2007’s 30 million units. This is why LG Electronics’ leadership in touchscreen phones is so important and is a key to the company’s future success.